Why am I so excited about what is: lets face it, a commercialized,

glorified, over-the-top, exorbitantly expensive, underwear fashion show?

Because... Well.. that's what it is!

...but I have other reasons.

Despite the little fabric Victoria's Secret is trying to sell;

the creations the designers come up with are amazing!

Their 'Props' (i.e. the hosiery, shoes, wings, 

diamonds, pearls, and a solid couple of tons of glitter) are so innovative, theatrical, 

and over the top creative you can't help but to want to buy into the brand,

regardless of how good the design or quality is! 

Well I can't help it; I'm their demographic.. but my boyfriend isn't.

I asked James if he could objectively decide if the Victoria's Secret Fashion Show was the unique selling point of the Victoria's secret brand; or if it was the actual underwear itself?

"Pretty Girls in their underwear..." was the in-depth response I got. 

Case Study Conclusion: Even he's smitten.

I for one subjectively believe it's the Fashion show.

It's one of a kind: honestly, have you ever even seen another lingerie show televised? at all?

Innovative: Some of 2013's designs were made by a 3D printer!

2012 had the first LED powered wings with a micro sized battery!

2011's knitwear designs were hard work and trail blazed knit that year!

Theatrical: (Not much to be said; see photo's)

Creative: The fact that there are only so many ways you can reinvent angel wings...

but they still manage to do it year after year, theme after theme, and still wow us.

So without further ado, here are some of my favorite sketch to runway creations...

In preparation for the show: apart my new strict workout and meal regime, here are some facts I sniffed out to better prepare myself for the big night!!

1. Incase you hadn't already heard, this morning the 2014 Musical Guests were announced!
Taylor Swift (repetitive but yay!),
Ed Sheeran (Britain's Sweet-Heart),
Ariana Grande (Trying to keep positive and grateful with this one but- struggling),
and Hozier (Hozi-who? Looked him up after hand. Irish and pretty groovy.)

2. I am going to be attending the first out of the two shows!
Two shows you ask? Well! There are two shows on the day to ensure every camera angle is captured! This is important seeing as the playback is what CBS and Victoria's Secret make their money off of, not all 100 of us Fashion College Girls and our free-loader invitations! (Not complaining)

3. We are going to be in Earls Court and instead of being amongst an audience of 5,000 like it always has been... were going to be in an audience four times that size capping at a whopping 20,000 audience members (and two lots of them, remember? so 40,000 live viewers in one day!)

4. We have to bring our passports as identification and our invitations are confidential.
That's right. Underwear is some serious buisness.

5. I just realized I need to decide what to wear!
Goodnight my sweeties!
Until tomorrow!
-J xxx